Director, GTM & Growth Marketing

Squarespace is reshaping how we go to market, and this role sits right at the center. As Director of GTM & Growth Marketing, you will partner closely with our GMs and product leaders across a growing portfolio. You will design and run the system that brings every launch to market with clarity, speed, and impact.

This is a senior role for a hands-on operator and systems architect. Rather than managing individual campaigns, you will build the overarching GTM playbook - defining the upstream briefs, channel strategies, financial models, and feedback loops that make the marketing engine run smarter and faster over time. Working alongside PMM, Brand, Media, and GM partners, you'll ensure every product launch delivers a unified story across all customer touchpoints.

You will lead a team of senior growth marketing managers and serve as the main GTM contact across key business lines. Partnering directly with GMs, you will drive growth, maintain momentum, and raise the bar for our go-to-market execution.

You’ll Get To…

• Build and own the GTM playbook. Define market priorities, channel logic, and financial assumptions in upstream briefs, and establish clear standards for how launches run company-wide.

• Shape content strategy and creative direction with Brand, PMM, and Creative teams so every campaign presents a clear, compelling narrative across the entire funnel.

• Act as the primary GTM contact for product portfolio GMs, aligning channel execution around shared goals and

…