Sr. Manager, Web Strategy

We’re looking for a strategic, customer-journey-obsessed leader to take ownership of Asana's website as a driver of product understanding, customer acquisition, and trial conversion. The Web Marketing team partners across the organization to bring Asana's vision to life on asana.com—and we're building the strategic muscle to match our executional strength.

In this role, you'll define and champion the digital experience for new and existing customers, shaping how they discover, understand, and engage with Asana's growing product portfolio. You'll work closely with partners in product marketing, organic discovery, paid media, data science, product, engineering, and design to create a site that measurably moves the needle.

This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Bring end-to-end website strategy for asana.com to life, establishing a customer-journey-led vision for key segments

• Influence how the site supports product discovery, trial starts, and revenue growth across new and existing audiences

• Develop the website tactical roadmap by synthesizing qualitative research, user insights,

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